Session 2, Stream A -- Creativity and the Internet Economy: Business
STREAM A -- Business 2.0 and innovation: Business use of the participative web
11.10-12.30
TK: 12.10am
PA: 4.10pm
NY: 11.10am
LA: 8.10am |
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David Crane (chair), Global Issues Columnist, Toronto Star
Bob Young, Founder, Lulu.com
Anthony Williams, New Paradigm and Author of Wikinomics
Paul Misener, Vice President for Global Public Policy, Amazon.com
Daniel Bretonès, Professor, ESCEM School of Business and Management, France
Shenja van der Graaf, Media@lse, London School of Economics |
Click here for a rundown of all blog posts covering this session.
The participative web includes new web services, Internet applications and commercial online ventures. On the supply side, the computer and mobile communications industries have high hopes for new web 2.0 applications. Firms are increasingly using the participative web to reach out to customers, to support marketing activities, to improve innovation and product cycles and to tackle research problems. Specific participative web tools are used to share knowledge among employees as well as with external stakeholders. Questions to be addressed include:
- How are firms using participative tools for innovation, developing internal capabilities and growth?
- How have firms changed their innovation cycle and what are the resulting impacts?
- What is the balance between formal closed internal business development strategies and informal open participative ones?
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